Individuals, when visiting a site, expect the site to load immediately. Any delay isn’t considered acceptable, and they may leave and obtain the information or product they desire elsewhere. When a page loads quickly, however, it ranks better and more people convert. What can a company do to improve their site speed and page speed, as Google takes this information into account when ranking a site?
Each time one page directs the visitor to another page on the site, additional time is needed to carry out the HTTP request-response cycle. This decreases the site speed and may lead to a dissatisfied visitor. Make certain there are the minimum number of redirects on a site to improve site speed and conversions.
Optimizing code isn’t as difficult as many believe. By simply going in and removing those characters that aren’t necessary, a site can improve its speed quickly. …